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Business Academy

Kostenloses Dottie-Training und praxisnahe Online-Marketing-Tipps — Google Unternehmensprofil, lokales SEO, Bewertungen und Website-Conversion — für Dienstleister mit stärkerer Online-Präsenz.

Product

Dottie-Training

How to launch and improve your voice agents — setup, knowledge, and best practices.

Operator reviewing a voice agent go-live checklist on a laptop
·7 Min. Lesezeit

EU AI Act for Dottie operators

A short deployer briefing: what Article 50 transparency means for voice agents, what staff must know (Article 4 literacy), and what Dottie already enforces vs what remains your responsibility.

  • Tell people it’s AICallers must know they are speaking with an AI assistant at the first interaction.
  • Train your teamAnyone who configures or monitors the agent should understand limits and handover.
  • Keep disclosuresDo not strip AI wording from greetings or market the agent as a human.
Guide lesen
Illustration of a value and speed matrix with phone and fast-deploy symbols for voice AI use cases
·8 Min. Lesezeit

Discovering use cases for voice AI

Map voice AI ideas on a value × speed matrix so you start with high-value, same-day wins — not multi-month builds. Modern agent builders let you deploy today.

  • Prioritise value × speedPlot ideas: high business value and same-day deploy first.
  • Deploy todayVoice AI no longer needs weeks of custom build — start same day.
  • Start with the front doorMissed calls, after-hours, FAQs, and booking win fastest.
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Illustration of a laptop, phone, and AI agent headset for voice and chat
·7 Min. Lesezeit

Getting started with Dottie: launch your first agent

A practical setup path: create your agent, add knowledge, set qualification rules, and go live on website chat — without a developer.

  • Create an agentName it, set tone, and define what “success” means.
  • Add knowledgeHours, services, FAQs, and policies the agent can cite.
  • Qualification rulesDecide which questions matter and when to hand off.
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Illustration of organised folders, FAQ cards, and knowledge feeding a chat answer
·8 Min. Lesezeit

Knowledge base best practices for accurate AI answers

How to structure FAQs, policies, and documents so Dottie agents answer correctly — and know when to hand off instead of guessing.

  • Right contentServices, hours, policies, and real FAQs — not junk files.
  • Clear structureShort sections with headings that match how customers ask.
  • Write for voicePlain answers first; dense legalese second.
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Growth

Marketing-Tipps

Praktische, kostenlose Tipps für Ihre lokale Online-Präsenz und mehr Anfragen aus Suche und Maps.

Illustration of a happy customer with review stars and a tablet
·7 Min. Lesezeit

How to get more Google reviews without being spammy

A simple, ethical process for collecting Google reviews after good jobs — timing, wording, links, and how to handle negative feedback.

  • Ask at peak joyRight after a successful job — while they’re still smiling.
  • One-tap linkUse Google’s short review link in SMS, email, or QR.
  • Stay ethicalNo bought reviews, no review gating, no bulk spam.
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Illustration of a local shop with a map pin and a phone showing a business listing
·8 Min. Lesezeit

How to set up Google Business Profile for a local service business

Claim, verify, and complete your Google Business Profile so you show up on Maps and local search — with the details that win calls and form enquiries.

  • Claim & verifyOwn your Maps listing so customers can find the real you.
  • Complete the basicsNAP, hours, category, services, and website must match.
  • Photos + reviewsReal photos and a simple review habit win more clicks.
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Illustration of a local SEO checklist, map pin, and website
·9 Min. Lesezeit

Local SEO checklist for trades, clinics, and service businesses

A practical local SEO checklist: NAP consistency, Google Business Profile, on-site basics, citations, and content that wins “near me” searches.

  • NAP consistencySame name, address, and phone everywhere that matters.
  • GBP firstFinish Google Business Profile before chasing fancy links.
  • Service pagesClear site pages for what you sell and where you work.
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Illustration of a website with a call-to-action button, chat bubble, and phone
·8 Min. Lesezeit

Website basics that turn visitors into enquiries

What a local service website needs to convert: clarity, speed, trust, CTAs, forms, chat, and after-hours coverage — without a redesign committee.

  • Clarity in 5sWho you help, what you do, and how to contact — above the fold.
  • Low frictionClick-to-call, short forms, clear response expectations.
  • Trust signalsReviews, real photos, and plain-language pricing ranges.
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Bereit für einen Agenten an der Haustür?

Use what you learn here, then let Dottie answer voice enquiries while you get the work done.

Kostenlos starten
Business Academy | Kostenlose Marketing-Tipps & Dottie-Training