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Business Academy

Formazione gratuita su Dottie e consigli pratici di marketing online — Scheda Google Business, SEO locale, recensioni e conversione del sito — per attività di servizi che vogliono una presenza digitale più forte.

Formazione DottieTip di marketing

Product

Formazione Dottie

Come lanciare e migliorare i tuoi agent vocali e chat: setup, knowledge e best practice.

Illustration of a value and speed matrix with phone and fast-deploy symbols for voice AI use cases
·8 min di lettura

Discovering use cases for voice AI

Map voice AI ideas on a value × speed matrix so you start with high-value, same-day wins — not multi-month builds. Modern agent builders let you deploy today.

  • Prioritise value × speed — Plot ideas: high business value and same-day deploy first.
  • Deploy today — Voice AI no longer needs weeks of custom build — start same day.
  • Start with the front door — Missed calls, after-hours, FAQs, and booking win fastest.
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Illustration of a laptop, phone, and AI agent headset for voice and chat
·7 min di lettura

Getting started with Dottie: launch your first agent

A practical setup path: create your agent, add knowledge, set qualification rules, and go live on website chat — without a developer.

  • Create an agent — Name it, set tone, and define what “success” means.
  • Add knowledge — Hours, services, FAQs, and policies the agent can cite.
  • Qualification rules — Decide which questions matter and when to hand off.
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Illustration of organised folders, FAQ cards, and knowledge feeding a chat answer
·8 min di lettura

Knowledge base best practices for accurate AI answers

How to structure FAQs, policies, and documents so Dottie agents answer correctly — and know when to hand off instead of guessing.

  • Right content — Services, hours, policies, and real FAQs — not junk files.
  • Clear structure — Short sections with headings that match how customers ask.
  • Write for voice — Plain answers first; dense legalese second.
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Growth

Tip di marketing

Consigli pratici e gratuiti per migliorare la presenza locale e ottenere più richieste da ricerca e Maps.

Illustration of a happy customer with review stars and a tablet
·7 min di lettura

How to get more Google reviews without being spammy

A simple, ethical process for collecting Google reviews after good jobs — timing, wording, links, and how to handle negative feedback.

  • Ask at peak joy — Right after a successful job — while they’re still smiling.
  • One-tap link — Use Google’s short review link in SMS, email, or QR.
  • Stay ethical — No bought reviews, no review gating, no bulk spam.
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Illustration of a local shop with a map pin and a phone showing a business listing
·8 min di lettura

How to set up Google Business Profile for a local service business

Claim, verify, and complete your Google Business Profile so you show up on Maps and local search — with the details that win calls and form enquiries.

  • Claim & verify — Own your Maps listing so customers can find the real you.
  • Complete the basics — NAP, hours, category, services, and website must match.
  • Photos + reviews — Real photos and a simple review habit win more clicks.
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Illustration of a local SEO checklist, map pin, and website
·9 min di lettura

Local SEO checklist for trades, clinics, and service businesses

A practical local SEO checklist: NAP consistency, Google Business Profile, on-site basics, citations, and content that wins “near me” searches.

  • NAP consistency — Same name, address, and phone everywhere that matters.
  • GBP first — Finish Google Business Profile before chasing fancy links.
  • Service pages — Clear site pages for what you sell and where you work.
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Illustration of a website with a call-to-action button, chat bubble, and phone
·8 min di lettura

Website basics that turn visitors into enquiries

What a local service website needs to convert: clarity, speed, trust, CTAs, forms, chat, and after-hours coverage — without a redesign committee.

  • Clarity in 5s — Who you help, what you do, and how to contact — above the fold.
  • Low friction — Click-to-call, short forms, clear response expectations.
  • Trust signals — Reviews, real photos, and plain-language pricing ranges.
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