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Free Dottie training and practical online marketing tips — Google Business Profile, local SEO, reviews, and website conversion — for service businesses that want a stronger online presence.

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Dottie training

How to launch and improve your voice agents — setup, knowledge, and best practices.

Illustration of a value and speed matrix with phone and fast-deploy symbols for voice AI use cases
·8 min read

Discovering use cases for voice AI

Map voice AI ideas on a value × speed matrix so you start with high-value, same-day wins — not multi-month builds. Modern agent builders let you deploy today.

  • Prioritise value × speed — Plot ideas: high business value and same-day deploy first.
  • Deploy today — Voice AI no longer needs weeks of custom build — start same day.
  • Start with the front door — Missed calls, after-hours, FAQs, and booking win fastest.
Read guide
Illustration of a laptop, phone, and AI agent headset for voice and chat
·7 min read

Getting started with Dottie: launch your first agent

A practical setup path: create your agent, add knowledge, set qualification rules, and go live on website chat — without a developer.

  • Create an agent — Name it, set tone, and define what “success” means.
  • Add knowledge — Hours, services, FAQs, and policies the agent can cite.
  • Qualification rules — Decide which questions matter and when to hand off.
Read guide
Illustration of organised folders, FAQ cards, and knowledge feeding a chat answer
·8 min read

Knowledge base best practices for accurate AI answers

How to structure FAQs, policies, and documents so Dottie agents answer correctly — and know when to hand off instead of guessing.

  • Right content — Services, hours, policies, and real FAQs — not junk files.
  • Clear structure — Short sections with headings that match how customers ask.
  • Write for voice — Plain answers first; dense legalese second.
Read guide

Growth

Marketing tips

Practical, free advice to improve your local online presence and win more enquiries from search and Maps.

Illustration of a happy customer with review stars and a tablet
·7 min read

How to get more Google reviews without being spammy

A simple, ethical process for collecting Google reviews after good jobs — timing, wording, links, and how to handle negative feedback.

  • Ask at peak joy — Right after a successful job — while they’re still smiling.
  • One-tap link — Use Google’s short review link in SMS, email, or QR.
  • Stay ethical — No bought reviews, no review gating, no bulk spam.
Read guide
Illustration of a local shop with a map pin and a phone showing a business listing
·8 min read

How to set up Google Business Profile for a local service business

Claim, verify, and complete your Google Business Profile so you show up on Maps and local search — with the details that win calls and form enquiries.

  • Claim & verify — Own your Maps listing so customers can find the real you.
  • Complete the basics — NAP, hours, category, services, and website must match.
  • Photos + reviews — Real photos and a simple review habit win more clicks.
Read guide
Illustration of a local SEO checklist, map pin, and website
·9 min read

Local SEO checklist for trades, clinics, and service businesses

A practical local SEO checklist: NAP consistency, Google Business Profile, on-site basics, citations, and content that wins “near me” searches.

  • NAP consistency — Same name, address, and phone everywhere that matters.
  • GBP first — Finish Google Business Profile before chasing fancy links.
  • Service pages — Clear site pages for what you sell and where you work.
Read guide
Illustration of a website with a call-to-action button, chat bubble, and phone
·8 min read

Website basics that turn visitors into enquiries

What a local service website needs to convert: clarity, speed, trust, CTAs, forms, chat, and after-hours coverage — without a redesign committee.

  • Clarity in 5s — Who you help, what you do, and how to contact — above the fold.
  • Low friction — Click-to-call, short forms, clear response expectations.
  • Trust signals — Reviews, real photos, and plain-language pricing ranges.
Read guide

Ready to put an agent on your front door?

Use what you learn here, then let Dottie answer voice enquiries while you get the work done.

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